Fresh Produce Association of The Americas
Fresh Produce Association of the Americas

Educational Sessions

The FPAA Convention kicks off on Thursday, Oct. 30, with the afternoon educational opportunities. Following is the full line-up of educational sessions.

12:00-1:30 pm (lunch included)
Moving Social Responsibility Forward - Lessons from Mexico
For over 100 years, Mexican farmers have provided consumers around the world with a year round supply of fresh, flavorful and safe fruits and vegetables. Today's global marketplace has brought new challenges and opportunities. It is more complex than ever before, shaped by a new generation of consumers who are concerned about where and how their food is grown.

As the marketplace evolved, Mexico's fresh producers were quietly creating new standards in sustainable and socially responsible farming. Yet few have told the story of their innovative business practices and commitment to their workers.

In this first of a kind bonus learning lunch, leading industry representatives will share their personal corporate social responsibility stories, as well as provide insight into the role corporate social responsibility can play in creating a positive brand for Mexico's fresh fruit and vegetable growers and distributors.

Moderator: Lance Jungmeyer, President, Fresh Produce Association of the Americas
Panelists: Alicia Martin, Wilson Produce; Juan Laborin, Hermosillo Grape Growers Association (AALPUM), and Representatives from Mexico Calidad Suprema.

2:00-3:00 pm
Building a Global Produce Empire
During his tenure as President and CEO of Seald Sweet, Bruce McEvoy helped transform the citrus cooperative into a global entity, with a series of deals culminating in a merger with Belgium-based UNIVEG Group, resulting in a company with approximately $4 billion in annual sales today. McEvoy, now Director of Global Affairs for Seald Sweet / UNIVEG, will focus on market access issues that are a critical component in global sourcing. In turn this experience will offer some simple steps to help you build your own global sourcing strategy.

3:10-4:15 pm
How does Arizona Succeed in the Future with Trade and Mexico

Jim Kolbe, Senior Transatlantic Fellow for the German Marshall Fund and former Arizona Congressman, will reflect on his time in Washington, DC, and present his vision for how Arizona will succeed in the future with trade and Mexico.